This Months SEO Plan

Create 3 Landing Pages
Optimise Popular Blogs
Continue to optimise Landing Pages Around Farnborough

Content Plan

30 November, 2021

Hello Brian,

Over the course of this month, we have started to create a content plan for all keywords within your portfolio so that we can start to rank, assign the correct URL to the keywords, add internal/outbound links and include SERP features to help rank for all the keywords. Ensuring that all pages are fully optimised, keeping up with regular trends and making sure that the site health remains at 100%.

We have made a start on this and we will send a link over, early next month so you can see all the updates that are being made to the site through the use of Google Sheets.

Domain Authority History

30 November, 2021

This image displays the history of your Domain Authority and from the image, it shows that we have seen a drop in Domain Authority from your website, however, this could be the impact of Covid but we have seen it start to rise again and this should generally be the case. We will continue to work on backlink strategies and link building strategies to continue to build the Domain Authority of the site. In turn, this will help rank for the higher volume keywords.

TWS Client Portal Area Guildford Therapy Image

Monthly Report & Overview

5 November, 2021

Please find attached a copy of your monthly report for October.

Over the course of the month, we have improved/updated meta titles, descriptions, robots.txt to help Google navigate through the website and help the pages we want to rank for appear higher in Google. From the report, you will see that the bounce rate is still high and is something that we have not been able to reduce. However, after further inspection, this is nothing to worry about, this is just Google robots scanning through your website which ultimately, drives up the bounce rate. However, on most of the locations that are local the bounce rate is good in regards to SEO with only Farnborough appearing higher than expected. Therefore, next month we will look at targeting the landing pages around Farnborough to reduce the bounce rate.

One of your most popular pages appears to be a blog from back in 2017. Therefore, for next month we will look at optimising this further and improving the bounce rate by adding a CTA. From the report you will see that the visibility of the keywords has slightly dropped however, this is not something to be worried about as it appears to of happened across the board to your competitors also. Therefore, it should bounce back over the next couple of months.

Working on a Tier 1 Backlink

23 October, 2021

Hello Brian,

We are working on finding a website for a tier 1 backlink.

This means we will write a post or they will for their website with a backlink to your website.

Kind regards
Oliver Hill

Nap Listing

21 October, 2021

We are creating/updating your local citations listing to ensure the Nap is consistent across the web as this is vital for ranking for local keywords.

Fully optimised (Review) Meta Titles & Descriptions

18 October, 2021

We have gone and updated the meta titles and descriptions for every page on the site for pages that are not ranking to where we would like for their keyword.

Robots.txt and sitemap

14 October, 2021

We have updated the robots.txt file which tells Google where your sitemap is located.

The sitemap.xml file has also been indexed to google search console

Monthly Plan for October

4 October, 2021

This monthly plan is as follows:

- Continue working on improving the bounce rate
- Optimise keywords for Woking, Godalming Farnborough and Guildford
- Backlink to improve the site DA
- Create 4 Landing Pages

Monthly Report for September

4 October, 2021

Over the course of September, we have been working on reducing your bounce rate whilst optimising keywords In regards to the bounce rate, we have managed to reduce this slightly and it appears to be heading in the right direction. We have added internal linking to the pages with the highest bounce rate. It was also the case that bots crawling your website are driving up the bounce rate. However, when we dived a little deeper this is the only reason for the bounce rate being so high.

The number of sessions/ visitors to the website has increased by nearly 20% whilst 6% of these are visiting your site for the first time.

Going back to the bounce rate, as you can see in the top 10 locations that are within Surrey have a bounce rate lower than 67% which is good but we will continue to improve this over the coming months.

We have seen a slight decrease in keyword visibility but this is normal for keywords to fluctuate but in regards to your competitors which you can see on the report. We are ranking higher than them for the majority of the keywords which is great to see.

In regards to the H1 issue at the bottom of the report, don't worry about this as this has been resolved, just waiting for it to be re-run/ indexed by Google.

Fixed H1 Tags

22 September, 2021

Fixed all h1 tags on the pages that were showing more than 1 H1 tags.

Reduced Bounce rate by adding internal linking to pages

15 September, 2021

Added internal linking to the pages that were displaying a high bounce rate in an attempt to reduce the bounce rate percentage.

Installed Recapture v3

9 September, 2021

Installed the recapture v3 plug into the website to prevent bots from visiting the website.

Monthly SEO Report For August

2 September, 2021

Here is a copy of your monthly SEO report for August:

From this report, it suggests that you are getting most of your traffic from London and Shanghai which is not the areas we were hoping for. Therefore, we will look into this and optimise the localised areas such as Guildford, Godalming and general areas in Surrey to try and get more traffic from other sites. This is also why you would have seen an increase in the bounce rate as visitors from the areas of Shanghai could either be Google bots crawling your site or generic spam. However, spam is not dangerous to the website so that you have nothing to worry about.

We will definitely look at the bounce rate as everyone that is searching for Guildford Therapy has a bounce rate of 71% which is higher than normal and so we will look to decrease this over the course of next month as ideally we would want it to be below 65% so this would need to come down and so we will look at adding a clear call to action on the homepage to reduce this bounce rate.

The positive note to take from this is we have seen a great improvement in the visibility of the website in regards to the keyword ranking positions which is always great to see. This means that the landing pages are starting to take effect and impacting the amount of traffic to your website. We will continue to add landing pages over the course of next month to target the keywords that are still not ranking. However, please note that this does normally take a couple of months to be indexed by Google. We will also look at optimising the higher-ranked keywords such as counselling Guildford to try and get that onto the first page.

Another thing that we will need to fix over the course of next month is that there are more than 1 H1 tags on 10 different pages which are embedded in the code so we will have to take a look at this and mark them as H2 to resolve the issue.

Optimised Keywords

19 August, 2021

Optimised the following keywords:

Therapy For Depression Surrey: https://www.guildfordtherapy.co.uk/therapy-for-depression-surrey/
Depression Therapy Surrey: https://www.guildfordtherapy.co.uk/depression-therapy-surrey/
Depression Treatment Surrey: https://www.guildfordtherapy.co.uk/depression-treatment-surrey/
Anxiety Therapy Surrey: https://www.guildfordtherapy.co.uk/anxiety-therapy-surrey/
Therapy Woking: https://www.guildfordtherapy.co.uk/therapy-woking/
Psychotherapy Godalming: https://www.guildfordtherapy.co.uk/psychotherapy-godalming/
Counselling Surrey: https://www.guildfordtherapy.co.uk/counselling-surrey/
Psychotherapy Surrey: https://www.guildfordtherapy.co.uk/psychotherapy-surrey/

Focused on optimising keywords that were ranking anywhere between 20-40 to try and get them higher in Google.

Indexed Sitemap / Improved Site Health

11 August, 2021

Indexed the sitemap into Google Search Console so now Google are aware of what pages to crawl. Another thing that we improved was the site health which meant that we had to improve speed optimisation, fix 404 errors, some pages were orphaned pages which meant they were unable to be crawled by Google.

Monthly SEO Review

2 August, 2021

At the moment, the visibility of Guildford Therapy has achieved a slight increase with some keywords going higher in the rankings but we have also seen a few keywords decline. As a result of this, we will look into it this month to see how we can improve them once again. Whether that be through adding more content or optimising the landing pages for those specific search terms.

The blogs once a month is great and a way to promote these on your end could be to incorporate them into a Google Post (On Google My Business) and add them on LinkedIn as this is huge right now!

As much as we can do on-site SEO like content creation we do need you to consider doing social media marketing and off-site marketing like Email / SMS marketing as well.

We would love to see from you if possible a monthly marketing email to drive some traffic this way and as mentioned please focus on getting reviews for your google my business listing.

Please use the link below to book a monthly SEO/website update. If you are unable to make those dates then please email us at hello@thewebsitespace.com or call us on 01483 363045.

Click here to book a zoom call

Optimised Landing Pages

23 July, 2021

Optimised Landing pages and incorporated internal links into existing blogs to maximise the user experience.

Alt-tags / Compressed Images

9 July, 2021

Added alt-tags to all of the images on the website whilst also compressing them to improve the speed of the website.

Monthly Plan For July

2 July, 2021
  • Alt-tags for images because this helps provide a description of the image for situations where the image does not render.
  • We will also compress all of the images on the website to improve the overall load speed for the website.
  • We will also aim to complete 6 Landing pages based on the services you offer and we will analyse these pages compared with your competitors to see what works well for them and what we can improve on.
  • Whilst creating new landing pages we will also focus on optimising the current landing pages to provide the best possible outcome, this includes comparing each keyword/page with competitors to make sure that we are providing greater content to increase our chances of ranking higher for that specific keyword.

Monthly SEO Review

2 July, 2021

We have been working on your domain name authority by trying to get backlinks to your website and creating more local citations for your business.

Although your site traffic has gone down I am not too worried at this stage as we are focusing on content creation to try and improve over keyword positioning.

We have also managed to get the bounce rate down to below 70% which was one of the main focuses this month. This will help with the crawlability of the site as well as the overall user experience.

Overall, personally, I am happy with the way the site is going, the overall keyword growth from SEMrush is going up from the date we took over your SEO to today.

Your other marketing strategies should also be doing at least...

  • Social media (Facebook & LinkedIn), LinkedIn right now is so powerful!
  • Google ads or/and social media adverts
  • Printed adverting if applicable

Google did a major update in June which has affected some sites and help others, this tends to correct itself after a week or 2 but of course, we will be keeping a good eye on your overall SEO performance and ranking positions. Your site got hit hard by this update and it is now looking like we are recovering from this so hopefully in the next 2 to 4 weeks we should see the keywords coming back to their previous ranking positions.

As mentioned overall I am happy with the way the site is going and we look forward to continuing to work on the website to gain more traction and hopefully drive up some business for you.

Please use the link below to book in a monthly SEO/website update. If you are unable to make those dates then please email us at hello@thewebsitespace.com or call us on 01483 363045.

Click here to book a zoom call

Please make sure your website contact forms are working

1 July, 2021

We always recommend once a month to make sure that your website contact forms are working and you are receiving the emails to your inbox.

Contact forms are important for your business, and ensuring that you are constantly receiving emails is vital to your overall conversions.

If you are not receiving the contact forms submissions then please do get in contact with us and we will look into this.

We will update you tomorrow (2nd July 2021) with your monthly SEO report and next month's plan of action.

Why Google Posts are Essential to your SEO Strategy

29 June, 2021

When Google Posts first launched in 2016, it didn’t gain much traction, in fact, most of us thought Google would do away with it by the end of the year. Now, 5 years later, Google Posts is headed towards becoming one of the most important pieces of your SEO and overall content strategy.

What are Google Posts?

Google Posts are short 100 – 300 word posts accompanied by a photo or video. The intention of these free posts is to highlight sales, promotions, or events for your local store. These posts (with an exception of events) expire after 7 days, forcing businesses to continuously post fresh content.

 

Do Google Posts Help SEO

Google my business posts are a great way to improve your overall SEO strategy. By posting to Google it can help you generate more organic clicks. Google posts come with CTA buttons which will encourage users to take action off the post.

 

Here’s how posts can help increase your SEO efforts:
  1. Organic clicks on CTA buttons in return will build up your page rankings.
  2. You can also increase traffic to other forms of content on your site.
  3. Link a post to a form to collect user information and increase traffic long-term to areas of your site like your blog.

 

July challenge

We would love to see for the month of July to post on your Google My Business listing 2 times a week. We can then use this data against last months data to see if posting on your google my business is worthwhile for your business.

If you don’t think you have the time or are unable to post on your Google My Business then please do get in touch with us.

TWS Client Portal Area Guildford Therapy Image

Looking at the bigger picture 2.0

17 June, 2021

Although the last few months have been a rocky road with SEO since the December and page experience update we have to look at the bigger picture and remember that SEO is a long game, not a quick win.

I have attached a screenshot to this post which shows your keyword ranking position from when we took over your site compared to today's ranking. We are definitely going in the right direction.

In the last few months, we have started to see a steady climb with keyword positioning. We are making sure that each keyword is ranking for the correct page.

In the next few months, we will be focusing on the backlinks and keywords that are not currently ranking.

The graph shows the growth of your overall ranking for the keywords we are tracking since we have started SEO.

TWS Client Portal Area Guildford Therapy Image

Optimised Landing Pages & New Pages

17 June, 2021

What is a landing page and what is an optimised landing page?  Are they visible for anyone looking at the site or just for those using these specific search terms?

 

A landing page is a page that we rank for a selected keyword, so if someone searches that keyword in Google they will then land on that page, then hopefully go to your "main pages" in the nav bar at the top.

 

An optimised landing page is mainly for our use, it just means that this page is fully optimised to try and rank for the targeted keyword.

 

As mentioned a landing page is a page that will rank for a keyword but not show in your websites nav menu.

Competitor analysis

17 June, 2021

Thanks for remembering my request for this because it’s really helpful.  But please could you explain the graph and the percentages at the top.

 

The graph shows a line chart on how you rank for the selected keywords we are tracking compared to your competitors.

 

TWS Client Portal Area Guildford Therapy Image

Welcome to our new client feed platform

14 June, 2021

Based upon the feedback we have had we have built from scratch a dedicated client feed area that allows us to easily keep you up to date with what we are doing to your website and any recommendations we have.

This went live today (14 June 2021) so going forward we will be posting all work completed in this feed.

All monthly SEO reports will now be posted here along with any suggestions we may have.

Each time we update the feed you will receive an email with the feed link.

We have shared with you the password to the feed, please keep this safe.

We would love to hear your feedback on this new area and any suggestions on what you feel we could add.

Kind regards
Oliver Hill

TWS Client Portal Area Guildford Therapy Image

Competitor Analysis

14 June, 2021

Found competitors for Guildford Therapy so we can look into what the competitors are doing and it gives you a rough idea of how you rank against them.

TWS Client Portal Area Guildford Therapy Image

Optimised Landing Pages

14 June, 2021

https://www.guildfordtherapy.co.uk/anxiety-counselling-surrey/
https://www.guildfordtherapy.co.uk/anxiety-counselling-woking/
https://www.guildfordtherapy.co.uk/anxiety-help-surrey/
https://www.guildfordtherapy.co.uk/anxiety-therapy-guildford/
https://www.guildfordtherapy.co.uk/anxiety-therapy-surrey/
https://www.guildfordtherapy.co.uk/anxiety-treatment-surrey/
https://www.guildfordtherapy.co.uk/therapy-for-anxiety-surrey/

Looking at the bigger picture

11 June, 2021

Although the last few months have been a rocky road with SEO since the December and page experience update we have to look at the bigger picture and remember that SEO is a long game, not a quick win.

I have attached a screenshot to this post which shows your keyword ranking position from when we took over your site compared to today's ranking. We are definitely going in the right direction.

In the last few months, we have started to see a steady climb with keyword positioning. We are making sure that each keyword is ranking for the correct page.

In the next few months, we will be focusing on the backlinks and keywords that are not currently ranking.

TWS Client Portal Area Guildford Therapy Image

June 2021 Core Update

1 June, 2021

Google has announced a core algorithm update coming in June, followed by another one in July. According to the official statement, the impact of these updates will not be broad and most websites will not notice it.

Monthly SEO Report

1 June, 2021

You can download your monthly SEO Report below

Domain Name Authority

1 June, 2021

Currently, the domain name authority is 17, this has dropped by 1 place but nothing to worry about as this was caused by losing a backlink from a high domain authority, hopefully, we can get this back up to 18 soon.

New Pages

21 May, 2021

https://www.guildfordtherapy.co.uk/depression-help-surrey/
https://www.guildfordtherapy.co.uk/depression-therapy-surrey/
https://www.guildfordtherapy.co.uk/depression-treatment/
https://www.guildfordtherapy.co.uk/depression-treatment-surrey/
https://www.guildfordtherapy.co.uk/depression-counselling-guildford/
https://www.guildfordtherapy.co.uk/depression-therapy-woking/
https://www.guildfordtherapy.co.uk/therapy-for-depression-surrey/
https://www.guildfordtherapy.co.uk/anxiety-counselling-godalming/
https://www.guildfordtherapy.co.uk/2021/06/01/when-anxiety-attacks/

Monthly SEO Report

15 May, 2021

You can download your monthly SEO Report below

Domain Name Authority

15 April, 2021

Currently, the domain name authority is 18, this will improve with time and with backlinks to the website.

Monthly SEO Report

15 April, 2021

You can download your monthly SEO Report below

Review Algorithm Update

10 April, 2021

Officially announced by Google, this algorithm change is aimed at promoting in-depth reviews over superficial ones.

Domain Name Authority

15 March, 2021

Currently, the domain name authority is 18, this will improve with time and with backlinks to the website.

Monthly SEO Report

15 March, 2021

You can download your monthly SEO Report below

Monthly SEO Report

15 February, 2021

You can download your monthly SEO Report below