Everybody dreams of creating a website that’s an instant hit. The truth is, a good website takes a lot of time and effort, and you may be wondering why your business website isn’t getting the organic traffic you’ve always dreamed of. Search engine optimisation is the key for any successful website, and if you’re in the Portsmouth area and looking to drive more traffic to your business website, here at The Website Space, we can help you do exactly that. 


What is search engine optimisation?

Search engine optimisation is a way of increasing your traffic through keywords and content on your website that can lead to sales. Search engines rank how effective your keywords are, thus creating a list of the best websites to display first when someone uses the search bar. Improving your content and keywords throughout your website by using SEO friendly words and phrases within your industry will help your website appear higher in the ranks until you’re on the first page of search results.


Why is it important?

Search engines support millions of users every day, whether it is finding the right gift for their friends and family or resolving an age-old question, looking for answers to their questions or solutions to their problems. You need to rank high on search engine results to ensure that your business website is the one they land on, and you can’t do that without good use of SEO. You need to grab people’s attention and most importantly, rank high, with millions of other websites offering similar, if not identical, answers or products to you.


The implementation of SEO at every stage of your website will make your website rank higher. The impact will not be instantaneous, but you will find that your website will get more natural traffic over time and it will start to climb up the ranks of search engine result pages slowly but surely. Providing frequent, SEO-friendly content will help you grow through the ranks, but you can also consider introducing SEO into your website design to help you score higher and faster – which is another service that we can offer.


The internet has seen more users than ever with the pandemic arriving in 2020, because more people than ever have been scrolling through their phones and devices during the lockdown period . The pandemic has also seen many companies switching to running their business entirely over the internet, thus dampening any chances of organic traffic to your website. SEO is imperative for every website now more than ever, and that’s why it’s essential to take action now to start ranking higher while this number of people are using the internet.


SEO is evolving constantly, so staying in the loop and continually updating your content and website will ensure your website stays at the highest rank possible.


As you can see, SEO is extremely important for your business website, so if you’re in Portsmouth and need some help with your SEO strategy, we can help you achieve that!