SEO: Search Engine Optimisation is a way of increasing the traffic and conversion rate to your site through search engine results. You can help your target audience find you through optimised content, meta descriptions, title tags, and more. Good keyword research is essential to making this happen.
Ranking high on Google is essential for any business, and here at The Website Space, we can help you achieve that. Researching and choosing your targeted keywords takes a lot of time and effort because you need to combine all the aspects of web design, development, content writing and branding. If you’re looking for SEO services and you’re in the Southampton area, you’re in the right place! We can help you build a Search Engine Optimisation strategy to suit your business needs and target audience, and here’s how.
What’s your process?
Firstly, we will have a conversation with you about your business and SEO targets. This will help us understand the project ahead of us. We will then find your biggest 3-5 competitors in your industry so we know what we’re up against.
Keyword research and analysis is vital when it comes to creating an effective SEO strategy for your business. Our team of specialists will work hard to generate a keyword plan for your website, in as many areas as we can.
Great SEO is more than just well-written content and links! A lot of it is to do with the performance of your website, and we will work tirelessly to improve your website speed. We will also continuously and regularly update your website so it’s always responsive for your users. We can also help with regular and up to date content, which will help improve the ranking of your website.
Link building is essential when trying to improve the ranking of your website, and we will work alongside you to achieve this through external and internal links to your website. This will help you rank higher in major search engine results.
Each month we will send you an in-depth SEO report so that you can see the results of your search engine optimization on your website. This will also give us the opportunity to tweak areas that aren’t performing as well as we’d hoped, and keep you climbing up the ranks.
Ongoing strategy planning
Finally, we will create a unique SEO strategy for your business by outlining your business needs, your target audience, and the timeframe you need. We can also take into consideration new product launches and work totally around the growth of your business.
Why is SEO important?
Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems, whether that be finding the perfect gift for their loved ones or answering an age-old question. To make sure your website is the one they click on, you need to rank high on search engine results and without SEO, you simply cannot do that. With millions of other websites providing similar, if not identical, answers or products to you, you need to stand out from the crowd and most importantly, rank high.
With the pandemic hitting in 2020, the internet has seen more users than ever as people scrolled through their phones during lockdown. The pandemic has also seen many businesses switch to running their business completely online, therefore dampening any chances of organic traffic to your website. Now more than ever, SEO is imperative for any website, and that’s why it’s important you take action now to begin ranking higher while this volume of people are using the internet.
Implementing SEO at every stage of your website possible will help your website rank higher. The effects won’t be immediate, but you will notice that over time, your website will have more organic hits and slowly but surely, it will begin to rise up the ranks on search engine results. Providing regular, SEO friendly content will help you rise through the ranks, but you may also consider implementing SEO into your website design too – another service we can off – to help you rank higher, and faster.
SEO is forever changing, so staying in the loop and continuously updating your content and website will ensure that once you’re at a high rank, your website stays there.
As you can see, SEO is extremely important for your business, and here at The Website Space, we can help you improve your SEO ranking. Call today for more information.