The next decade is going to be a big one for digital marketing. In 2023, we’ll see a huge shift in how people find and engage with brands online. Here are some tips from our team of digital marketers on how you can get started now:
Integrate with chatbots
A chatbot is a computer program that uses artificial intelligence to simulate conversation with real humans. You can use them to offer customers support, answer questions and (of course) sell products.
Chatbots are great for marketing because they’re always on and always available to answer questions about your brand. Plus, you don’t have to pay for their salaries or benefits! When you integrate with an existing bot like Facebook Messenger or Slack, it becomes free advertising for your business. Just make sure that the bot actually responds when people ask it questions—similarly to how Amazon Alexa does when someone asks about anything from weather reports to stock prices. It’s best if the bot has some personality so customers like interacting with it more often than not—this means making sure it answers questions in an entertaining way instead of just giving off facts without any flair or personality whatsoever (which will probably just confuse people).
The next thing you’ll want to do is incorporate schema.org into your content. Schema is a markup language that allows search engines to understand the content of a page and display it in a more useful way for users, which means more clicks and conversions for you.
When Google’s first indexing algorithm was released back in 2002, it made sense to optimize all of your pages around keywords like “bird feeder” and “avian seed”. But as time has gone on and Google has taken control over how people interact with their search results (rather than just being an objective source of information), they’ve changed their algorithm multiple times over the years as a result: now there are many different factors at play when deciding what will show up first in any given query.
Some key ones include:
- How well does your site match up with the user’s intent?
- Is it trustworthy? Will people trust you enough to click through and buy something from your site? Do they have confidence that they won’t get ripped off if they buy from someone who talks too much about themselves or doesn’t answer questions clearly enough?
- What other sites are linking back thematically related content (throughout their own site) – this helps build trust levels even further because no matter how good the content may be on one page alone, if no one else references it then nobody knows about it.”
Update your SEO toolkit
You need to have a toolkit for managing your SEO, so that you can keep track of what’s happening with your site. The easiest way to do this is by using a content management system (CMS) like WordPress.
SEMRush: This is a tool that helps you identify what search engines like Google, Yahoo and Bing are looking for when they crawl your website. It’s really important that you use this tool because it will show you if there are any mistakes in your website such as missing titles or descriptions or if there’s anything else wrong with the way your site looks.
This tool is also useful because it can help you find keywords that are relevant to your business and give you ideas for what kind of content you need to create. It’s important that you use this tool, especially if you’re just starting out.
SEO Checker: This tool helps you to check if there are any errors in your website, such as missing titles or descriptions. It’s really important that you use this tool because it will show you if there are any mistakes in your website such as missing titles or descriptions or if there’s anything else wrong with the way your site looks. This tool is also useful because it can help you find keywords that are relevant to your business and give you ideas for what kind of content you need to create. It’s important that you use this tool, especially if you’re just starting out.
Hire an SEO specialist
In order to get the most out of your online marketing efforts, it’s important to hire an SEO specialist. Search engine optimization (SEO) is a skill that requires knowledge and experience—something you can’t learn overnight. Hiring an SEO expert will help you get more customers by increasing your website’s visibility on search engines such as Google, Bing, and Yahoo!
SEO is a complicated process that requires knowledge of coding and programming languages, as well as an understanding of how search engines work. If you’re not familiar with these concepts, it’s easy to make mistakes that could hurt your site’s ranking in the SERPs (search engine results pages). Moreover, since algorithms change regularly, it’s important to stay up-to-date on the latest changes so you can implement strategies that will help improve your site’s performance.
It’s also important to note that search engine optimization is a process, not a one-time thing. You should expect your SEO expert to make regular updates to your site in order to keep it performing at its best. If you don’t have time or experience doing this yourself, hiring an SEO specialist will allow you to focus on other aspects of running your business while ensuring that your website stays up-to-date with current trends and algorithms.
If you’re ready to take your website to the next level, it’s time to consider hiring an SEO expert.
Leverage geo-location for mobile users
Geo-location is a great way to target customers who are in your local area. If you’re providing services, for example, it makes sense to let people know that you’re available nearby and can help them quickly. If people are looking for a place to eat, geo-location can be used to recommend nearby restaurants or cafes that fit their tastes. These ads will only be shown on mobile devices if the user has enabled location tracking on their device as well as other apps like Google Maps or Yelp!
Repurpose your content for social media ads
Besides text ads and video ads, there’s another ad format you can use to reach your target audience: social media.
In the past, businesses were limited to running their ads on Facebook and Instagram. Nowadays, platforms like Twitter, LinkedIn and Pinterest have opened up their advertising platforms for all marketers.
To make this work for you, simply repurpose the same content that you would use for search engine or email marketing campaigns into social media ads. This means that if you have a blog post about “How to buy a new car” then create an image with the same headline and put it on Facebook as well as Google Ads so that people see it everywhere they go online (and hopefully click through!). Repurposing content is extremely important because people don’t want to hear about what you sell every time they log in; they want variety!
Create and optimize a Google My Business profile, and get listed in as many other local directories as possible.
Getting listed in as many local directories as possible is important because Google will likely pull data from these sources to populate your business listing. In order for that to happen, however, you’ll need a strong Google My Business profile.
First things first: If you’re reading this and your business isn’t on Google yet, it’s time to get started! You can set up a free account here.
Once you’ve created your account and linked all of your listings (if applicable), it’s time to optimize your profile. Read through the following tips—you’ll notice there aren’t any “tips” here because everything is mandatory! You should absolutely do everything I suggest below if you want the most accurate information possible on both desktop and mobile search results.
In summary, we think that digital advertising is one of the best ways to get your business noticed. It’s a great way to reach new customers who may not know about you yet, as well as engage with existing ones.