What is SEO (Search Engine Optimisation)?

SEO stands for “Search Engine Optimisation” and is the process of optimising web pages so that they rank higher in search engine results. SEO involves making sure that web pages are optimised for both users and search engines, from page content, technical SEO, page SEO, user experience to meta description and ranking factors.

What is included in an SEO strategy?

SEO strategies are typically divided into two main categories: on-page and off-page. On-page SEO includes optimising the actual webpages, including content, titles, headings, meta descriptions, images and other elements to ensure that search engines understand the relevance of each page. Off-page SEO involves optimizing your website’s visibility on the internet through link building and social media.

What are some tips for creating an effective SEO strategy?

1. Research keywords: Doing keyword research is essential to identify which terms people are using to search for what you offer. Finding the right keywords will help guide your content development, inform technical SEO and improve your page ranking.

2. Optimise website for mobile devices: Mobile-first indexing is now the norm, so make sure that your website is optimised for mobile devices as well as desktop. This will help ensure a better user experience which can result in higher rankings and more organic traffic.

3. Use Google Search Console and Google Analytics: Setting up your website on Google Search Console and using Google Analytics will provide you with invaluable data about how people interact with your site. This data can then be used to improve page rankings and generate more organic traffic.

4. Implement meta description and title tags: Title tags inform search engines what the page is about, while meta descriptions tell people what the page is about in search engine results. Optimising these tags can help improve your page rankings and further increase the amount of organic traffic to your site.

5. Monitor progress with Google Analytics: Tracking the progress of your SEO strategy using Google Analytics will help you identify which strategies are working and which ones need to be tweaked. This data can then be used to further improve your SEO strategies and get more organic traffic to your website.

6. Create a social media presence: Social media is an effective way of building relationships with potential customers and driving engagement with existing customers. Having an active presence on social media platforms will not only help you reach more people but also improve your page rankings and drive more organic traffic to your website.

Content is King!

Within the SEO world content is the highest priority. Without it, what are your potential consumers going to see, read, watch when they visit your site? Google need to see proof that your site are offering something of value.

Content is one of the most important ranking factors for search engine optimisation. It informs search engines what a website is about, which in turn helps them determine how relevant it is to users’ queries and where it should rank in search engine results pages (SERPs). Quality content also provides value to visitors by answering their questions and helping them make informed decisions. Additionally, content helps to build authority and trustworthiness for your brand, which can lead to higher rankings on SERPs.

Content also plays a role in user experience. If visitors find the content on your website engaging and helpful, they’re likely to spend more time on it and return in the future. This signals to search engines that your website is worth ranking higher, as it provides value to users.

Finally, content can drive more organic traffic to your website by providing the answers or information people are looking for. Content should be optimized with keywords so that it appears in relevant searches and can help boost a website’s visibility on SERPs.

The 3 Key Components of SEO

There are 3 main points to SEO and these are:

Technical SEO – Technical SEO is the process of optimising a website from an infrastructure and coding perspective. It involves making sure that all elements on a page are correctly coded so that search engines can crawl and understand the content quickly and accurately. This includes checking for broken links, setting up 301 redirects, optimizing URLs, meta descriptions, titles tags and more.

On-Page SEO – On-page SEO involves optimising the actual content of a webpage. This includes things such as creating keyword-rich content, adding relevant images and videos, ensuring that page titles and headings are descriptive and include keywords, and making sure meta descriptions are useful and include relevant keywords. On-page SEO is important for helping search engines understand what a page is about, which can help to improve rankings in the SERPs.

Off-Page SEO – Off-page SEO involves optimising signals from outside of your website that can influence your ranking in the search engine results pages (SERPs). This includes things such as link-building campaigns, social media engagement, and local SEO. By building relationships with other websites and promoting your content in a strategic way, you can increase your visibility on the SERPs and drive more organic traffic to your website.

There are many tools nowadays to make tracking performance and rankings a lot easier. Keeping a close eye on google analytics should be a regular priority. It does take around 3-6 months to start gaining traction and rising up the rankings. But it is important to see what others are doing well and checking your competitors posts and pages can give you a valuable insight into your own business.

By following these steps and understanding the different components of SEO, you can create a successful SEO strategy that will help your website rank higher in the SERPs and bring more organic traffic.

By utilising all of these points you can create a strategy for SEO that will allow you to maximise the organic traffic coming to your website, When they arrive it should allow you to convert these into tangible business or KPI’s for you. So whether you want to grow your fanbase or sell more product this guide is a must read for you! Get in touch today for more info!

Our Reviews

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Huge amount of knowledge with Google ads!

"Ollie and his team have been fantastic at designing our website excellent customer service and a huge amount of knowledge with Google ads etc highly recommended"

Russ Thompson

RT Mechanics

I have no hesitation in recommending!

"Working with Oliver from The Website Space has been exactly the experience I was hoping for. He is professional, knowledgeable, patient and responsive. I have no hesitation in recommending the services of The Website Space."

Gill Morris

Rinnovo

The Website Space has been nothing short of spectacular

"The service I have received from Oliver and The Website Space has been nothing short of spectacular. One of the best companies I have worked with. They carried out all works to an incredible standard, went above and beyond and did everything on time. Can't recommend highly enough."

Neill

Little Fish

All round an easy, efficient and excellent designer to work with!

"We were very impressed with the work Oliver did for us. We gave a fairly open brief of improving the look of our website homepage. He constructively gave his opinion on what would work on that and the whole site if we wanted to pursue that as an option. When the project was carried out it was done efficiently, to the brief and he promptly amended anything we found that wasn't quite right during QA. All round an easy, efficient and excellent designer to work with!"

Charlotte Kilbane

Fusion Analytics

Couldn’t have done it without The Website Space!

"Ollie helped me design my website and ensured that every one of my needs was met. I love my website and couldn’t have done it without The Website Space!"

Lauren Baker

Lauren Baker Art

Went above and beyond

"Adam and Oli were brilliant! Very quick responses to questions and I had many. Both went above and beyond and I'd highly recommend their services."

Raj Birk

Ethos Education

Nothing was ever too much trouble

"I cannot express enough thanks for the work Ollie and his team did creating my website exactly how I imagined. Nothing was ever too much trouble and they were professional from beginning to end. Would highly recommend The Website Space to any new business!"

Heidi Gray

Mebo Bridal

The Website Space Team are fantastic

"The Website Space Team are fantastic. They listened to all of our requirements and went above and beyond our expectations and created a brilliant, modern and creative new website for our company. Absolutely nothing is too much trouble for the team and I cannot recommend them enough!"

Lydia White

J&J Franks

Their services exceeded my expectations

"The website space has done several website projects for me, some of which were very complicated. Their services exceeded my expectations so I am very happy with them. They are very well organised, friendly and trustworthy team! I fully recommend them."

Hashir Aazh

Hashir Tinnitus Clinic

I highly recommend The Website Space

"The Website Space has brought so much more to our business than just a fully functioning and beautiful website. Oliver and the team took the time to understand my business and were not afraid to make suggestions as to how I could improve functionality and automation across many areas of business, linked to a website; systems and SEO. I highly recommend The Website Space and look forward to continuing to work with the team."

Charlotte Turns

Foster London

We can't recommend Oliver and TWS highly enough!

"We can't recommend Oliver and TWS highly enough! He's been looking after our website and SEO for about 9 months now and is real a breath of fresh air. He's knowledgeable, accommodating and always responds quickly to any requests. We have struggled to find reliable and effective website services but are now pleased to have found TWS. They have been a pleasure to work with."

Clare Lillywhite

Stricklands Dental Fitness Centre

Oliver is an absolute legend!

"Oliver is an absolute legend! Trust me - it’s incredibly difficult finding a passionate, hardworking, reliable and talented web designer who offers incredible customer service. Oliver is all that and more. I hope that I will work with Oliver for years to come"

Christopher David Mitchell

Professional, efficient and friendly

"The Website Space provides a great service. Professional, efficient and friendly. Oliver the principle of The Website Space has developed our website from start to finish. He has always been available to help us with any issues that we may have, and he has great patience dealing with dinosaurs! We highly recommend Oliver Hill and The Website space, for website development and ongoing support. John and Helen Dillon. David’s of Haslemere."

Helen Dillon

Davids Of Haslemere

Transformed our marketing material

"The Website Space have been a fantastic help to my business. They have been very creative and transformed our marketing material to give a fresh and clean brand image."

Dominic Wertheimer

Lornham

His work he did on my SEO was super quick, effective and the results were outstanding.

"Meeting Oli from The Website Space is one of the luckiest things that happened to me while I was setting up my businesses. He not only built me a superb website at a very reasonable cost, he supported me through the whole process. No task was ever too much and every task was dealt with pretty much immediately. I would and have highly recommend him to everyone I know who is looking for a help with or a new website. His work he did on my SEO was super quick, effective and the results were outstanding. You cannot go wrong with this company."

Tillie Fredericks

The Mustcard

Would thoroughly recommend them for all your website requirements.

"Started using Website Space last year when they rebuilt my 'e' commerce website and they continue to provide excellent hosting & very efficient back-up service. Would thoroughly recommend them for all your website requirements."

Brian Ryder

Trimmer Lines

Olly is always suggesting ways we can do this allowing us to stay fresh and current.

"Olly goes above and beyond our expectations. As a design company, we always need our Website to be cutting edge. Olly is always suggesting ways we can do this allowing us to stay fresh and current."

Amanda Baker

The Silkroad

He also did a fantastic job with my SEO, which has made a huge difference to my business.

"I consider Oliver at The Website Space to be part of the team! He's an absolute star who can be relied on 100% to keep my website running and up-to-date, and at a reasonable cost. He also did a fantastic job with my SEO, which has made a huge difference to my business. I have recommended The Website Space to several colleagues and will continue to do so."

Simon Clark

Simon Grand

They have developed a fantastic website where a large amount of our bookings come from

"The Website Space has been an integral part of growing my business - they have developed a fantastic website where a large amount of our bookings come from, and help us make the necessary updates as things grow and develop. The communication is fantastic, and their services are reasonably priced, and I would recommend them to any one. Many thanks!"

Jennifer Green

Jennifer Green Duo

Five star service from the Website Space, very proactive and nothing is a trouble

"Five star service from the Website Space, very proactive and nothing is a trouble. They handle both of our company websites. Great turnaround time and always accessible."

Andy Godley

The Lions Den

The website Space are great!

"The website Space are great! They built me a great website for my work portfolio and have given me great after care too. Would HIGHLY recommend them! 5"

Alexander Burrows

High Spec Decorating

TWS provide a phenomenal service in the fields of web design and SEO

"Ollie and TWS provide a phenomenal service in the fields of web design and SEO. From the start, every requirement was carefully listened to, with outstanding suggestions to complement our brief made regularly throughout. Exceptional value for money and a real pleasure to work with, I cannot recommend TWS highly enough to anyone seeking to improve and enhance the experience of their customers online."

Tom Newman

90MAAT

Couldn’t be happier with the service

"Couldn’t be happier with the service I have received from olile, from day one he’s always been on top of his game and keen to show his high standards of work and care towards his clients, I’m always recovering messages about new ideas and further ways to improve my business."

Jamie Baker

Jamie Baker Fitness

The Website Space is hands down the best one yet!

"The Website Space really helped my get my business up and running. I don't see TWS as an agency, i see Ollie and the team as an extension of my own company! They are so helpful and can solve literally any issue you throw at them! I have worked with a lot of agencies over the years, and The Website Space is hands down the best one yet! I trust them blindly with my website"

Alex Meears

Job Rocket

Thank you for our beautiful website!

"Thank you for our beautiful website!"

Richard Paterson

PAAC IT

It was a pleasure to work with them

"They quickly understood our needs and came up with some very good and effective design and SEO suggestions which helped us improve our site. It was a pleasure to work with them. "

Laurence Coady

Richdesk

I can highly recommend Oliver and his team

"I used The Website Space for the redesign of my company website and I can highly recommend Oliver and his team for their client orientated and very professional approach. Very pleased with the result! "

Olga Walker

GoodCause Travel

Would definitely recommend.

"I needed an urgent update of my outdated website in order to prevent it from going down following a hosting platform upgrade. I contacted Oliver and he quickly understood my requirements and produced an updated design incorporating the existing content. All work was completed ahead of schedule, thus avoiding any downtime and all comments and queries were dealt with quickly. Would definitely recommend. "

Fiona Gardener

The Website Space was absolutely fantastic

"The Website Space was absolutely fantastic helping us build a website to launch a new side of our business - having a platform to deliver and sell online courses. Oliver went above and beyond advising and assisting in all areas which was invaluable to us because we really needed someone to 'hold our hand' throughout this whole process and also to leave us with some knowledge and skill to be able to use the system ourselves. I couldn't recommend The Website Space more highly. Fantastic service. "

Lucinda Newman

Fitness Runs in the Family

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