What is SEO (Search Engine Optimisation)?

SEO stands for “Search Engine Optimisation” and is the process of optimising web pages so that they rank higher in search engine results. SEO involves making sure that web pages are optimised for both users and search engines, from page content, technical SEO, page SEO, user experience to meta description and ranking factors.


What is included in an SEO strategy?

SEO strategies are typically divided into two main categories: on-page and off-page. On-page SEO includes optimising the actual webpages, including content, titles, headings, meta descriptions, images and other elements to ensure that search engines understand the relevance of each page. Off-page SEO involves optimizing your website’s visibility on the internet through link building and social media.


What are some tips for creating an effective SEO strategy?

1. Research keywords: Doing keyword research is essential to identify which terms people are using to search for what you offer. Finding the right keywords will help guide your content development, inform technical SEO and improve your page ranking.

2. Optimise website for mobile devices: Mobile-first indexing is now the norm, so make sure that your website is optimised for mobile devices as well as desktop. This will help ensure a better user experience which can result in higher rankings and more organic traffic.

3. Use Google Search Console and Google Analytics: Setting up your website on Google Search Console and using Google Analytics will provide you with invaluable data about how people interact with your site. This data can then be used to improve page rankings and generate more organic traffic.

4. Implement meta description and title tags: Title tags inform search engines what the page is about, while meta descriptions tell people what the page is about in search engine results. Optimising these tags can help improve your page rankings and further increase the amount of organic traffic to your site.

5. Monitor progress with Google Analytics: Tracking the progress of your SEO strategy using Google Analytics will help you identify which strategies are working and which ones need to be tweaked. This data can then be used to further improve your SEO strategies and get more organic traffic to your website.

6. Create a social media presence: Social media is an effective way of building relationships with potential customers and driving engagement with existing customers. Having an active presence on social media platforms will not only help you reach more people but also improve your page rankings and drive more organic traffic to your website.


Content is King!

Within the SEO world content is the highest priority. Without it, what are your potential consumers going to see, read, watch when they visit your site? Google need to see proof that your site are offering something of value.

Content is one of the most important ranking factors for search engine optimisation. It informs search engines what a website is about, which in turn helps them determine how relevant it is to users’ queries and where it should rank in search engine results pages (SERPs). Quality content also provides value to visitors by answering their questions and helping them make informed decisions. Additionally, content helps to build authority and trustworthiness for your brand, which can lead to higher rankings on SERPs.

Content also plays a role in user experience. If visitors find the content on your website engaging and helpful, they’re likely to spend more time on it and return in the future. This signals to search engines that your website is worth ranking higher, as it provides value to users.

Finally, content can drive more organic traffic to your website by providing the answers or information people are looking for. Content should be optimized with keywords so that it appears in relevant searches and can help boost a website’s visibility on SERPs.


The 3 Key Components of SEO

There are 3 main points to SEO and these are:

Technical SEO – Technical SEO is the process of optimising a website from an infrastructure and coding perspective. It involves making sure that all elements on a page are correctly coded so that search engines can crawl and understand the content quickly and accurately. This includes checking for broken links, setting up 301 redirects, optimizing URLs, meta descriptions, titles tags and more.

On-Page SEO – On-page SEO involves optimising the actual content of a webpage. This includes things such as creating keyword-rich content, adding relevant images and videos, ensuring that page titles and headings are descriptive and include keywords, and making sure meta descriptions are useful and include relevant keywords. On-page SEO is important for helping search engines understand what a page is about, which can help to improve rankings in the SERPs.

Off-Page SEO – Off-page SEO involves optimising signals from outside of your website that can influence your ranking in the search engine results pages (SERPs). This includes things such as link-building campaigns, social media engagement, and local SEO. By building relationships with other websites and promoting your content in a strategic way, you can increase your visibility on the SERPs and drive more organic traffic to your website.


There are many tools nowadays to make tracking performance and rankings a lot easier. Keeping a close eye on google analytics should be a regular priority. It does take around 3-6 months to start gaining traction and rising up the rankings. But it is important to see what others are doing well and checking your competitors posts and pages can give you a valuable insight into your own business.


By following these steps and understanding the different components of SEO, you can create a successful SEO strategy that will help your website rank higher in the SERPs and bring more organic traffic.


By utilising all of these points you can create a strategy for SEO that will allow you to maximise the organic traffic coming to your website, When they arrive it should allow you to convert these into tangible business or KPI’s for you. So whether you want to grow your fanbase or sell more product this guide is a must read for you! Get in touch today for more info!